Stellantis to launch 60 new models by 2030: electric car made in Pomigliano
Stellantis Announces 60 New Models by 2030, Including Electric Vehicles from Pomigliano Plant
Stellantis to launch 60 new models – On Thursday, Stellantis revealed its new strategic plan during an investor conference in the United States, outlining a €60 billion investment by 2030 aimed at accelerating growth and profitability. The initiative, dubbed FaSTlane 2030, includes the development of 60 fresh models, with a particular emphasis on electrification. This expansion comes as the automaker seeks to close the gap in the electric vehicle market, where it trails behind Chinese competitors and other European manufacturers. The presentation was led by Stellantis’ top management, which has been consolidated under Fiat’s ownership since its acquisition of key brands like Chrysler and Peugeot.
The chairman of Stellantis, John Elkann, described the FaSTlane 2030 strategy as “ambitious but realistic,” highlighting its dual focus on product innovation and cost reduction. He noted that the plan anticipates a significant acceleration in the introduction of new vehicles and updates to current models, while simultaneously slashing annual expenses by €6 billion by 2028. “FaSTlane 2030 is the outcome of months of disciplined work across the company and is designed to foster profitable long-term growth,” added the group’s CEO, Antonio Filosa. He emphasized the plan’s alignment with the company’s core mission: “enabling people to move with the brands and products they love and trust.”
A Focus on Electrification and Market Diversification
Stellantis’ strategic shift underscores its commitment to electrification, a sector where it has yet to fully establish itself compared to rivals in Asia. The company’s plan targets 29 fully electric vehicles, 15 plug-in hybrids or range-extender models, 24 hybrids, and 39 conventional or mild-hybrid powertrains by 2030. This ambitious roadmap seeks to cut the time required to bring a product to market from 40 to 24 months, a critical factor in maintaining competitiveness in a rapidly evolving industry. The Pomigliano d’Arco plant in southern Italy, which has already begun manufacturing electric cars, is expected to play a pivotal role in this transition.
The FaSTlane 2030 strategy also involves reorganizing the company’s brand structure. Stellantis currently operates four global brands—Jeep, Ram, Peugeot, and Fiat—which will account for 70% of the planned investment. These brands, alongside the commercial vehicles division, are central to the automaker’s growth objectives. Additionally, five regional brands—Chrysler, Dodge, Citroën, Opel, and Alfa Romeo—will be integrated into the plan. DS and Lancia, along with Abarth, will be managed by Citroën and Fiat, respectively, reflecting a broader effort to streamline operations and maximize efficiency.
North America as a Key Market
Filosa highlighted the importance of leveraging Stellantis’ strengths in the North American market, which he previously oversaw. The region is anticipated to be a primary source of growth, with the company aiming to capitalize on its established presence there. The CEO also outlined a “value creation programme capable of delivering savings,” which includes expanding electric vehicle production at plants in Italy and introducing two new e-cars for a premium brand such as Maserati. These efforts are expected to enhance the company’s position in high-margin segments while reducing reliance on traditional manufacturing methods.
Elkann acknowledged the current turbulence in the automotive industry, stating that the sector is undergoing “unprecedented change and challenge.” Despite these pressures, he remained optimistic about the early stages of the plan. “There is still a lot of work to do, but the first signs are encouraging,” he said. He praised the “clarity, agility, and ambition” of the FaSTlane 2030 initiative, emphasizing its deep and necessary overhaul of the company’s operations. “The reset of Stellantis has been deep and necessary,” he concluded, signaling a renewed focus on innovation and efficiency.
Industry Collaboration and AI Integration
As part of its technological advancements, Stellantis plans to integrate artificial intelligence into production processes in partnership with leading industry players. These include companies like Applied Intuition, Qualcomm, Wayve, Nvidia, Uber, Mistral AI, and Catl, which will collaborate on software architectures, driver interaction systems, and autonomous driving technologies. This move is designed to enhance operational precision and support the development of next-generation vehicles.
Union Reactions and Regional Implications
The strategic plan has drawn mixed responses from labor unions, particularly in Italy. Edi Lazzi, general secretary of Fiom in Turin, called it “a global advert, centred on the US,” noting that 60% of the €36 billion in planned investment will be directed toward American markets. He criticized the plan for prioritizing U.S. interests at the expense of “old Europe,” with Italy and Turin’s Mirafiori plant facing particular scrutiny. “We will request a meeting with the company as soon as possible to clarify what impact the industrial plan will have on Mirafiori,” said Luigi Paone, general secretary of Uilm in Turin, in a joint statement with Lazzi.
Stellantis’ target of launching around 25 completely new products, 25 revamped models, and 50 updates to existing cars and vehicles by 2030 aims to expand its market share and product coverage. The company is also preparing to debut a new segment of fully electric vehicles priced below €15,000, with production expected to take place at the Pomigliano d’Arco facility. This focus on affordability and scalability in the electric sector reflects a broader strategy to make sustainable mobility accessible to a wider audience.
Global Shift and Multiregional Approach
During the investor event, Elkann announced a shift from a purely global model to a multiregional one, where platforms and engines will be shared across different markets. This approach is intended to optimize resource allocation and reduce production costs while tailoring offerings to regional preferences. The plan also involves restructuring the company’s brand portfolio to balance global and local priorities, ensuring that both emerging and established markets are addressed effectively.
Stellantis’ commitment to electrification and innovation is evident in its ambitious timeline for product launches. The company’s roadmap includes a significant step-change by 2028, with the introduction of a new segment of affordable electric vehicles. This development is expected to strengthen its foothold in the European market, where it has historically been a dominant player. The Pomigliano plant, a key manufacturing hub for Fiat, will be instrumental in achieving this goal, showcasing the company’s investment in local infrastructure and its role in the broader European automotive landscape.
Challenges and Opportunities Ahead
Elkann and Filosa both stressed that the FaSTlane 2030 plan requires careful execution to meet its objectives. They pointed to the intense competition in the automotive sector, where technology cycles are accelerating and market conditions remain volatile. Despite these challenges, they expressed confidence in the plan’s potential to deliver long-term value. “We remain realistic about the challenges, but we are approaching this next phase with clarity and ambition,” Elkann stated. The CEO added that the company’s ability to adapt swiftly will be crucial in navigating the complexities of the global market.
Stellantis’ strategic vision hinges on its ability to balance innovation with operational efficiency. By targeting a diverse range of electric and hybrid models, the company aims to cater to different consumer segments and reduce dependency on a single powertrain type. The integration of AI into production is another key component, designed to enhance automation and reduce human error. These initiatives are expected to position Stellantis as a leader in the transition to sustainable mobility, even as it faces pressure to demonstrate its competitiveness in the face of rapid technological advancements.
