Could saunas become the ‘new pub’ when it comes to socialising?
Could Saunas Become the ‘New Pub’ for Socialising?
Growing Popularity of Sauna Culture
The UK’s sauna culture is expanding rapidly, including in Wales, with some proponents suggesting they might replace traditional pubs as social gathering spots. Across the country, over 600 public saunas have emerged, often situated in scenic locations like beaches and rural landscapes.
Health and Social Benefits
Despite widespread claims about the health and mental wellness benefits of saunas, the scientific understanding of these advantages is complex. Experts highlight that while sauna use can offer relaxation and community, it should be combined with other healthy practices. Hydration and gradual exposure are key, as overheating can pose risks.
A Business Owner’s Journey
Kathryn Donavan, a 40-year-old from Wales, opened Môr A Sawna near Jackson’s Bay in June 2024. Struggling with premenstrual dysphoric disorder and endometriosis, she turned to cold water therapy to manage symptoms. After surgery, her conditions worsened, leading her to seek alternatives. Sauna sessions, initially a distant option, became a lifeline. “I don’t get pain anywhere near as intense as I used to,” she said.
“We’ve got quite a few people who use it regularly because of various health conditions and it helps them sleep better and move easier.”
Donavan noted that visitors often come for social connection or to escape isolation. “Sauna is a way of life – it’s not a fad, it’s a place to unwind and destress or be social,” she added.
From Technology to Sauna
William Jenkins, a former tech industry professional, attributed his mental health struggles to a decade of demanding work schedules. During a nine-month travel period, he explored sauna culture across 14 countries, visiting 70 saunas and noticing its positive impact on his well-being. Upon returning to Wales, he established Hikitalo Sauna in Porthcawl.
“I class saunas as the new pub. A sober way of getting together and you don’t wake up with any hangovers,” said the 34-year-old.
Jenkins emphasized the role of social interaction in sauna culture. “We all need a sense of belonging and that kind of social connection,” he said, adding that the trend was “here to stay.” He highlighted the egalitarian nature of saunas: “There’s no titles or social status in the sauna, that’s what I really love about it. It’s a place that’s judgment free.”
Expert Perspective on Sauna Use
Dr. Geoff Combs, a lecturer in sport and exercise science at Bangor University, stressed the importance of pairing sauna use with other healthy habits. “If someone is telling me that they feel it improves their mental health, that’s great, keep doing it,” he said, though he noted that further research is essential.
“Listen to your body and be aware that you could overheat – make sure you’re hydrating before, bringing water with you and just start slow. I mean, go in for a few minutes, see how you feel, take a break.”
Combs also cautioned that scientific evidence should guide sauna practices, ensuring safety and effectiveness. “I think it’s important to have scientific evidence,” he concluded.
