He gives ‘dad advice’ on TikTok. The videos saved his daughter’s life
He gives ‘dad advice’ on TikTok. The videos saved his daughter’s life
He gives dad advice on TikTok - It’s hard to imagine Bo Petterson as a social media sensation. The 67-year-old farmer from Washington, known online as the “Dad Advice” TikTok star, is typically reserved and private. Yet, nearly six years after his first video gained traction, and with over 4.6 million followers, he’s still adjusting to the spotlight. His daughter, Emily Petterson, keeps track of the numbers, but Bo himself prefers to focus on the heart of it all—her well-being.
From Shyness to Shared Purpose
Emily, who was 28 when she moved back to her parents’ farm in 2019, credits her father’s videos with keeping her spirit alive. After enduring a traumatic brain injury that left her struggling with debilitating pain, she had to abandon her career and return home. The transition wasn’t easy, but TikTok became a lifeline. “My dad is a very shy guy. You wouldn’t think someone like him would end up in this situation,” Emily said, her tone carrying both humor and admiration.
“He’s not really the type of guy you would think would be in this position,” Emily added, her laughter echoing the unexpected path her father has taken.
Initially, Bo resisted the idea of going viral. He didn’t know much about social media and was reluctant to face cameras. But Emily’s determination sparked a change. One day, after persistent requests, she convinced him to try something simple—recording a video of him backing up his trailer. The result was a turning point. As the likes and comments flooded in, Bo realized the power of the platform to connect them with others.
A Journey of Hope and Resilience
The videos began as a way to share practical advice, like changing a tire or fixing a fence. But for Emily, they became more than that. Her therapist had encouraged her to find small moments of joy, and TikTok offered that opportunity. “She needed something,” Bo said, reflecting on the decision that reshaped their lives. “And that something was a way to stay connected, even when the future felt uncertain.”
“It started to feel like, what am I living for, you know? I don’t have friends, I can’t work,” Emily said, her voice tinged with the weight of her struggles.
Emily’s condition was complex. After the brain injury, she faced not just physical pain but also emotional despair. Her job was lost, and her health declined further when she was diagnosed with cancer. These challenges threatened to isolate her, but TikTok provided a new kind of support. “The depression and pain were tough to watch,” Bo recalled. “There was nothing we could do, but then the videos gave us something to do.”
As their content grew, so did the community around them. People from all over the world began sharing ideas, therapies, and hope. In one of their early videos, Bo mentioned Emily’s injury, sparking a wave of messages from strangers offering advice. “It’s amazing how something as simple as a farm in the middle of nowhere can become a hub for connection,” Emily said. “TikTok has given me a purpose, and it’s also helped me keep exploring new treatments.”
Economic and Emotional Impact
The family’s online presence has had practical benefits. The revenue from the videos has offset the costs of Emily’s expensive treatments. “Nothing has worked so far,” Bo admitted, but his determination remains unwavering. “We’re holding out hope that some doctor has the magic wand, or that the next breakthrough is just around the corner.”
“Even if the treatment has not been invented yet, it might next month,” Emily added, her optimism shining through the struggle.
For Bo, the videos are more than a source of income—they’re a way to stay close to his daughter. “A dad isn’t supposed to have a favorite, but she’s always been my favorite,” he said. “Having her here, underfoot, and seeing her every morning and night—it’s wonderful.”
Emily’s journey has also been a testament to the resilience of the human spirit. Her initial frustration with failed treatments gave way to a deeper appreciation for the small victories. “It’s been a long road, but TikTok has made it feel less lonely,” she said. “Even if we’re not finding a cure, we’re finding community.”
The Power of Shared Stories
The Pettersons’ story is a reminder of how social media can transform personal challenges into collective support. Before the videos, Emily felt adrift, unsure of her purpose. Now, her father’s advice not only entertains millions but also offers a glimmer of hope. “The beauty of it is that regular people can share their struggles and find people who understand,” Emily explained. “It’s not just about the views—it’s about the connection.”
Bo’s shift from shyness to a public figure has been gradual. He still avoids counting likes and comments, but he’s learned to embrace the role of being a voice for his daughter. “It’s always just Emily and me,” he said. “No studio, no team. Just the two of us, trying to make something work.”
As the years passed, their TikTok channel became more than a way to pass time. It turned into a platform for raising awareness about traumatic brain injuries and the challenges of caregiving. Emily’s story has inspired others facing similar struggles, proving that even the smallest acts of connection can have a profound impact.
For Bo, the journey has been as much about rediscovering his own voice as it has been about supporting his daughter. “I never thought I’d be a TikTok star,” he chuckled, “but if it means keeping her home and hopeful, I’ll keep doing it.”
Today, the Pettersons continue to create content, driven by the belief that their story is part of a larger narrative. “We feel close, too,” Emily said. “Science is moving so fast, and I’m holding onto that possibility.” Their videos are a blend of practical tips and heartfelt moments, capturing the essence of their journey—both the hardship and the hope.
Emily’s experience also highlights the evolving concept of being an “empty nester.” In 2025, the term has taken on new meaning as parents navigate the balance between letting go and staying connected. For the Pettersons, TikTok has become a bridge between the past and the future, offering a way to stay involved in their daughter’s life even as she moves forward.
The National Suicide Prevention Lifeline remains a vital resource for those in crisis. If you or someone you know is struggling, the line at 1-800-273-8255 or dialing 988 can provide immediate support. The Pettersons’ story is a powerful example of how such resources can change lives, both through personal resilience and the strength of community.
Madeline Mitchell’s coverage of women and the caregiving economy at USA TODAY is supported by a partnership with Pivotal and Journalism Funding Partners. These funders do not influence the editorial content, ensuring that the story remains authentic to the Pettersons’ experience.