Gene Shalit, legendary ‘Today’ show critic, dies at 100

Gene Shalit, Legendary 'Today' Show Critic, Dies at 100

Gene Shalit legendary Today show critic - Gene Shalit, the iconic film critic whose decades-long presence on NBC's "Today" show made him a household name, has passed away at the age of 100. His death was announced by NBC, which described him as a figure whose wit and charm left an indelible mark on television and popular culture.

A Humble Beginnings and Early Career in Print Journalism

Shalit’s journey into the world of media began in New York, where he was born but raised in Newark and Morristown, New Jersey. His father, a pharmacist, instilled in him a love for words and storytelling. Shalit’s early passion for journalism was evident during high school, when he founded the first school newspaper, The Spotlight. This laid the groundwork for his later work, including contributions to publications like Ladies' Home Journal and The New York Times. By the time he entered the University of Illinois at Urbana-Champaign, he had already gained experience as a press agent for Dick Clark, a role that exposed him to the entertainment industry’s inner workings. However, his interest in writing eventually outgrew his work in public relations. After a brief stint on the NBC Radio Network, Shalit made the leap to television, joining the "Today" show in 1970.

The Rise of a TV Critic with a Unique Voice

Shalit’s transition to television was seamless, thanks to his ability to blend humor with insightful analysis. His distinctive approach to film reviews, often infused with clever wordplay and puns, quickly set him apart from his peers. While competitors like Roger Ebert and Gene Siskel were known for their sharp, sometimes scathing critiques, Shalit offered a more lighthearted perspective, making movie reviews feel like a conversation rather than a lecture. His on-air persona—marked by a handlebar mustache, glasses, and bow ties—became as recognizable as the show itself. As the "Critic's Corner" segment gained popularity, Shalit became a fixture in American households, celebrated for his ability to make even the most serious subject of cinema feel entertaining.

A Celebrated Anniversary and a Light-hearted Approach

In March 2026, Shalit turned 100, an occasion that was commemorated with a touch of humor. The "Today" show honored him by featuring his photograph on a Smuckers jam jar, a tradition that has long been used to highlight the show’s stars. Al Roker, a longtime colleague, sent birthday greetings to the veteran critic, underscoring his enduring influence. Shalit’s career spanned over four decades on the program, beginning as a contributor in 1970 and evolving into a full-time role by 1973. He remained in that position for another 37 years, a testament to his longevity and relevance in the ever-changing media landscape.

Controversies and Criticisms

While Shalit’s humor was a hallmark of his work, it occasionally sparked debate. His review of the 2005 film Brokeback Mountain, for instance, described Jack Twist (played by Jake Gyllenhaal) as a “sexual predator,” drawing criticism from advocacy groups like GLAAD. They called the review “ignorant and irresponsible,” and Shalit later apologized, acknowledging his regret for any emotional harm caused. Despite this, his approach—prioritizing entertainment over severity—remained a defining trait. Even when delivering negative feedback, he did so with a flair for the absurd, as seen in his famously blunt critique of the 1987 film Ishtar, where he declared, “Two words: Ishtar ish horrible.”

Engaging with Hollywood’s Greats

Shalit’s career was not limited to reviewing films. He interviewed many of the industry’s luminaries, from rising stars to established icons. His early interactions with the Star Wars cast were particularly memorable, including his humorous take on Harrison Ford, whom he once called “the only actor named after two presidents.” Later, he sat down with Oprah Winfrey following her Oscar nomination for The Color Purple, a moment that highlighted his ability to connect with both casual viewers and A-list celebrities. His engaging style made even the most formal interviews feel like a relaxed chat, a quality that earned him admiration from colleagues and fans alike.

Legacy of Humor and Cultural Impact

Shalit’s humor extended beyond the screen and into popular culture. His persona inspired parodies in shows like Saturday Night Live and even a character named “Gene Scallop” in SpongeBob SquarePants, where he was depicted as a fish food critic. These references underscored his larger-than-life personality, which was as much a part of his brand as his wit. Fellow critic Leonard Maltin, who once shared a stage with Shalit on the "Today" show, recalled that the critic was “a naturally funny guy.” Maltin noted that Shalit’s humor was so ingrained in his work that he often prioritized punchlines over formal critiques, a habit that aligned with the show’s lighthearted tone.

Behind the Scenes: The Payola Scandal

Before his television career, Shalit’s work in the media industry was shaped by a pivotal moment: the "payola" scandal. As a press agent for Dick Clark, he played a role in promoting music and television content. However, when Clark became embroiled in the scandal—where record labels allegedly paid